A newborn baby named after a popular diaper company has been named after its founder.
Bella Loeser is a girl who was named after owner, Sara Loesers, who founded Rivetty in 2002.
The baby girl has been wearing the brand’s reusable swim diaper since January and the first day of her second birthday.
Rivetry has been around for almost a decade, selling diapers and other products in stores.
It was a long time coming, said Riveter’s founder, Sarah Loesering.
“It was like a dream come true for me to have a baby,” Loesing told Al Jazeera.
“She’s a girl with so much potential and I know she’ll grow up to be the best mom in the world.”
The first baby girl to wear Rivets diapers was an 18-month-old named Jody.
Jody has been rocking the brand ever since, and its popularity has grown.
Loesers said her goal was to create a brand that could be used in every household.
“I don’t have an agenda, I just want to help people,” Liesering said.
“We’re just doing what’s best for the world and our customers.”‘
They can’t believe she’s here’: Rivety founder Sarah Luesers on the brand becoming the biggest in the USShe also hopes to sell her own brand of reusable diapers, which are designed to last and have a better quality than regular disposable diapers.
“This baby will never need a disposable diaper because they can’t help but admire that little girl,” she said.
Rivi Loeserman is the fourth generation of the family behind the brand.
The company was founded in 1994 by Sara Lueser, her husband and two children.
The Loeserters own a home in the southern suburbs of Chicago, Illinois, where their two oldest children, ages 3 and 7, live.
Sarah Loesinger said the company started with a simple idea: make a baby and use it to help others.
“When we got our first baby, we were thinking about it a lot and we said, ‘This is a really cool idea.
How about we go for it,'” she said, adding that they were able to make a $100,000 deal with a family that had previously bought a car.”
You see, a lot of the diapers are designed for adults, but a lot are for babies, too.”‘
We can’t wait to share this baby with the world’: Rives CEO Sarah Lovesher, who has also founded the company’s namesake brand, explains why babies can’t use disposable diapersSource: Al Jazeera’s Emma NesbittAl Jazeera’s Emily Emslie, Ben Fagan and Matt Cavanagh contributed to this report.