Walmart is making an unprecedented foray into the baby industry.
The retail giant has teamed up with baby clothing brand BabyGear to sell “baby diapers” that are made from non-toxic and environmentally friendly fabrics and products.
The baby diapers are designed to be “delivered with care, quality and ease of use,” Walmart spokeswoman Stephanie Wicks told the Associated Press on Thursday.
Walmart plans to launch at least six of the diapers in stores in the coming months, including in New York, Los Angeles, Chicago and Miami, Wicks said.
The diapers are expected to be available in Walmart stores starting in January 2019.
Walmarts website has already been updated with a baby diaper image that is reminiscent of a newborn.
“Our goal is to deliver the first product to stores in 2020,” said Walmart’s marketing director of international expansion, Amy Johnson.
“With the growing number of consumers in need of products like diapers and baby food, we are excited to partner with BabyGear,” she added.
Wicks declined to provide a price or availability for the diapers.
BabyGear’s parent company, Babies R Us, said it would provide an initial investment of $25 million in the company, which is now worth $100 million.
“The BabyGear brand has a global reach, offering innovative products and great service for babies and families,” the company said in a statement.
The company has been selling its diapers in the United States since the early 2000s, with the first batch of 100 in the first half of 2018.